Business Chop
Business Chop—hosted by Audrey "Tech Diva" Wiggins—is where entrepreneurs get real solutions and straight answers and a bit of humor to the challenges and rewards of running a business. Each episode, industry pros chop it up, sharing expert insights, success stories, and game-changing tips on marketing, innovation, management, finances, technology, legal essentials, mental health, and more.
🔹 Stay ahead of the curve with strategies that fuel growth.
🔹 Discover the hacks and resources that top professionals use.
🔹 Get inspired by stories of resilience and success.
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Business Chop
The Traffic Pyramid Unlocking Podcast Growth and Business Success with Deirdre Tshien
Are you tired of spending hours crafting content for your podcast or video series? As entrepreneurs, we know the struggle of creating engaging marketing materials while trying to grow our businesses. That's where AI-powered solutions come in to save the day.
In this episode, I sit down with Deirdre Tshien, the co-founder and CEO of Capsho, an innovative AI platform that's changing the game for content creators. Deirdre shares her journey from burnt-out entrepreneur to tech innovator, and how she's helping experts amplify their message with ease.
The Power of AI in Content Creation
Discover how Capsho can generate a full suite of marketing assets in under 10 minutes, including:
- Episode titles
- Player descriptions
- Show notes
- Social media captions
- Promotional emails
- Blog posts
- LinkedIn articles
- YouTube descriptions
Strategies for Podcast Growth
Deirdre breaks down her "Traffic Pyramid" approach to growing your audience:
- Passive Organic Marketing: Creating compelling content that attracts listeners
- Platform Activation: Leveraging each platform's unique features to boost visibility
- Audience Leveraging: Collaborating with others to expand your reach
- Paid Advertising: Amplifying successful organic strategies
Content Honey Traps: Capturing Attention
Learn about Deirdre's framework for creating irresistible hooks that compel your audience to take action. She shares examples of effective "honey traps" that can make your content stand out in a crowded digital landscape.
Whether you're a seasoned podcaster or just starting out, this episode offers valuable insights on using AI to streamline your content creation process and grow your influence. Don't miss Deirdre's special offer for Business Chop listeners to try Capsho at a discounted rate! Enter code: AUDREY at check out or visit app.capsho.com/auth/sign-up?via=altogether
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