Taking the Fear Out of Selling with Darleen Priday Artwork

Tech Diva Biz Talks

Tech Diva Biz Talks is a business and technology podcast for entrepreneurs who want strategy that actually works and tech that finally makes sense.

Hosted by brand strategist and media producer Audrey “Tech Diva” Wiggins, the show dives into smart marketing, brand positioning, AI, digital visibility, and the real conversations founders have behind the scenes.

This is where:

• Strategy slays
• Technology behaves (mostly)
• Visibility becomes leverage
• And entrepreneurs stop ghosting their websites

You’ll hear solo commentary, bold conversations, and interviews with business leaders, creators, and innovators who are building smarter — not louder.

Officially indexed on IMDb as an ongoing podcast series (2021– ), Tech Diva Biz Talks reflects Audrey Wiggins’ work in media production and strategic communications while amplifying bold voices in business and technology.

Whether you're refining your brand, launching something new, navigating AI, or scaling with intention, this podcast keeps you tech-tuned and strategically sharp.

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Tech Diva Biz Talks (formerly Business Chop) is produced by Altogether Marketing LLC, founded in 2007 by Audrey Wiggins. Altogether Marketing is built on one principle: Smart. Human. Altogether. Learn more at https://altogether.biz

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Tech Diva Biz Talks

Taking the Fear Out of Selling with Darleen Priday

May 22, 2023 • Audrey M. Wiggins / Darleen Priday • Episode 32

0:00 | 25:06

Darleen Priday, CEO and founder of DP-Consults, recommends being vulnerable and authentic when selling, and suggests taking the pressure off by talking about what you are passionate about and how you can help people. She also suggests doing research on the prospect before the meeting and finding commonalities to build a relationship. When it comes to pricing, she suggests being confident and transparent about the value of your services.

Darleen also discussed the importance of follow-up and networking in the business world, as well as the importance of being authentic and trusting one's instincts.

Passionate about empathetic and relational sales, Darleen equips business coaches and entrepreneurs with the strategy and confidence to sell their services. Empathetic selling and relationship building are the core of who she is as a person. She has created a unique approach to business development that has been wildly successful for her and her clients. Darleen lives in the Orlando area with her husband of thirty years, Jay. They have a daughter, Taylor. When not working, she loves spending time with her family, cooking up a storm for family and friends, tackling DIY home projects, and exploring Florida.

Connect with Darleen through her website DP-Consults.com, While there take advantage of her free discovery coaching call by completing the contact form.

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